Walt Disney World 50th Anniversary Celebration
May 2022
To commemorate Walt Disney World's 50th anniversary amid COVID-19 supply chain challenges, we creatively repurposed inventory from a previous Disney parks program that had been cut short due to scheduling changes. By adding gold accents to select items and promoting them as rare 'chasers,' we aligned the promotion with the anniversary’s theme while reigniting collector excitement. This strategy not only solved an urgent supply issue but also resonated with fans, making the collection a standout success.