With over a decade of experience in product design, I’ve had the privilege of developing toy lines for some of the world’s most iconic brands, creating more than 500 unique toys and delivering over 1 billion Happy Meal products worldwide.

My work spans every component of the product lifecycle—from concept and engineering to close collaboration with licensors—where I bring a passion for creative toy design and innovative problem-solving to every project. I am driven by crafting solutions that push the boundaries of user engagement and enable new play experiences, ensuring that each product balances creativity, functionality, and strategic goals.

Throughout my career I’ve pioneered new toy categories and technologies that have transformed the capabilities of future toy lines, including a patent-pending invention that unlocked digital-physical interaction for Happy Meal toys. This breakthrough led to the formation of a new company division, now over 100 employees strong, dedicated to expanding digital integration across our product offerings.

Today, I continue guiding cross-functional teams to expand our toy & digital integration capabilities, reimagining the possibilities of play.