Toy Story 4
June 2019
The Toy Story 4 program redefined the possibilities of a Happy Meal toy lineup, achieving 200% of forecasted performance and setting records as one of the most successful Happy Meal campaigns of all time.
This groundbreaking collection introduced the first dual connect-to-build toy set in Happy Meal history, allowing children to assemble toys in two distinct ways.
The program’s lasting impact continues to inspire future projects, elevating the standard for engaging, richly interactive play experiences.