Ron's Gone Wrong

For the Ron’s Gone Wrong Happy Meal program, I developed an electronics-free, patent-pending projection technology that has revolutionized how children can engage with our toys. By placing each toy on a smartphone, kids see animations projected onto the toy’s surface, making the character’s face animate and “talk”—unlocking a new level of interactive play.

This breakthrough fundamentally shifted the future of the Happy Meal, inspiring the creation of a new division within the company—now over 100 employees strong—focused on digital-toy integration. Our continued work in this area has since led to multiple additional patents, setting the foundation for a future of connected, immersive play.