The Evolution of Play
Portfolio
The Happy Meal toy experience continues to evolve as we reimagine what’s possible in play. Step inside some personal endeavors to captivate users, spark delight, and redefine how kids engage with our toys.
A Toy’s Story
Roadblocks became guideposts in a mission to pioneer a first-of-its-kind connectable toy set that shattered performance expectations and set new standards for the toy experience.
Something New
The invention of a new technology and a compelling vision of the product experience led to a complete reimagining of the way kids connect with Happy Meal toys.
Expanding Play
Cross-functional teams were guided towards an integrated product vision, leading to patented inventions which continue to expand the boundaries of interactive play.